Darre van Dijk

Executive Creative Director, Ogilvy Amsterdam

Darre started as a creative director at Ogilvy Amsterdam in 2005 and holds the title of Chief Creative Officer since 2014. Under Darre’s leadership Ogilvy Amsterdam became one of Holland’s top agencies. Before Darre joined Ogilvy he worked at Euro RSCG, DMB&B and was a partner at Amsterdam Advertising. The award list so far is around 150 awards. Of which 12 Cannes Lions including a Grand Prix.


He was awarded at the D&AD, Clio’s, LIAA, One Show, Eurobest, Epica, Caples, New York Festival,ADCN, AFFIE, AMMA, Esprix, SAN, WEBBY Awards and the European IMC awards of which he also holds a Grand Prix. He was responsible for the well known campaign ‘Why wait until it’s too late’ that he launched for funeral insurance company DELA. DELA became the Dutch advertiser of the year 2012. The campaign is one of the most awarded campaigns in the Dutch history. In 2014 created the repositioning campaign ‘Een aandeel in elkaar’ (A share in each other) for the largest bank in the Netherlands, the Rabobank. He is also part of the International Ogilvy team working for Europe’s Coca-Cola Choose Happiness campaign since November 2014. He was awarded for his work for ‘Allsecur’, CenterParcs, IBM, Orange Babies, BP, Jaguar, XS4ALL, National Geographic Channel, United International Pictures among others. Darre was jury member at the ADCN, Esprix, New York Festivals and is member of the Cannes Chimera, a collaberation between the Melinda Gates Foundation and Cannes Lions. When he is not busy with advertising he writes and produces music. And apparently not even that bad as he even hit’s the charts occasionally. Though his kids say his music is old fashioned ;-)

Keynote: Storytelling vs storyselling. (English)
Woensdag 16 september
12:30 - 13:10


Dat is waar veel merken mee stoeien.